If you offer services, whether online or not, to businesses or to the public in general, how you present your services (i.e., “package” them) and how you price your services are important to your business success. When you package things the wrong way, you’ll struggle with keeping clients happy (even if you’re brilliant at what you do), and you’ll wonder if your business is worth the effort it takes to keep customers happy. Similarly, if you price your services too high, you will lose a lot of sales; price them too low, and you’ll lose a lot of potential income. Through... [...]