Four-Point Guide To Setting Your Influencer Budget

An influencer budget should balance reach and engagement by allocating resources based on audience alignment and campaign goals. Prioritizing micro and nano influencers often yields cost-effective, authentic connections with niche audiences. HubSpot contributor Kinzal Jalan has published an article featuring a four-point explanation on setting your influencer budget. Jalan says, “According to a 2024 Statista survey: 22.4 percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing. Interestingly, 26 percent are leaning into it by... [...]