Share of Search: The Ultimate Guide [Guide]

Share of search is the volume of search queries for a given brand in proportion to all of the search queries for all the brands in a category. Semrush has published ‘Share of Search: The Ultimate Guide & 3 Measurement Tools’. Alex Birkett says, “There are many metrics we marketers use to approximate ‘brand awareness.’ The problem is, all brand awareness metrics means something slightly different. What Is Market Share? Market share is the most common and high level brand awareness metric. It’s the percent of total sales in an industry generated by a particular company.... [...]