Corey Ferreira says, “Seasonal and Black Friday shoppers are unique in that many of them will buy your products without knowing anything about your brand. This means they might forget about your business entirely if you don’t make an effort to keep them interested. Turning Black Friday shoppers into repeat customers can have an enormous impact on the success of your business; over time they’ll cost less, buy more, and even develop a real connection with your business. Now that Black Friday is upon us, turning these first-time customers into lifetime fans should be your number one priority. In... [...]

Braveen Kumar says, “You’ve probably heard stories of Instagrammers who are cashing in on the pictures they snap and share every day. You might’ve even looked at your own sizeable following and thought, “Maybe I can do that too”. Just like bloggers, YouTubers, and anyone who’s amassed an audience around the content they produce, Instagrammers have reach and influence figured out—two things many companies struggle with. Together, these two things offer the opportunity for Instagram creators to explore multiple streams of potential revenue, whether they want to build an empire... [...]

Corey says, “As a marketer and business owner, it can often be difficult to come up with great emails with eye-catching images and actionable copy. That’s why I like to draw inspiration and ideas from other successful marketers and businesses. I’m going to share eight awesome Black Friday email campaigns that you can steal and start implementing into your business. In each example, I’m going to break down what it is, why it’s so effective, and how you can implement their ideas into your holiday campaigns. 1. The Simple Sale Announcement Email Subject: Black Friday – 40% off... [...]

Dan Meeking says, “Boosting sales takes more than just knowing your business inside and out, it takes knowing your customers inside and out, too. Just in time for Black Friday, you’ll see some new and updated reports in Shopify. First, you’ll notice new finance reports, which are available on all plans. If you’re on the Shopify plan, Advanced Shopify or Shopify Plus, you’ll also see a new set of customer reports, which are designed to give deeper insights on who your customers are and how they buy. Finance reports automatically track all sales, refunds, and payments... [...]

Shopify team says, “The holiday season is every marketer’s dream and nightmare. It’s this time of year when customers are primed for purchasing. Black Friday, Cyber Monday, Christmas, Boxing Day, New Years—the biggest sales days are packed into a two-month period. It’s also when marketers start increasing advertising budgets. With so many big shopping days, mant company will increase spending, especially with Facebook ads. So how can small and medium sized businesses compete against these large advertisers? This post will show you how. In this guide, you’ll learn: How ad costs... [...]

Braveen Kumar says, “YouTubers are the self-made celebrities of today: People who have earned an audience by creating content geared toward teaching, entertaining, reviewing, and being awesome on the internet. And most do it just to do it—to scratch the itch of creating things and being in front of an audience. Making money from a YouTube channel probably isn’t the reason you’ll start one, but the opportunities to earn are a pleasant surprise once you realize how many of them there are. In fact, New Media Rockstars estimates that top YouTubers earn in the millions, some even in the... [...]

Kevin Donnelly says, “Black Friday and Cyber Monday present a huge business opportunity. Online shoppers spent nearly $3 billion on Black Friday weekend last year, including almost $1 billion in mobile sales alone. While Black Friday shopping may be synonymous with holiday crazes like Tickle Me Elmo and Mr. Potato Head, the real opportunities extend far beyond that. At the end of every year, there are certain product trends that pick up steam and turn into runaway hits on Black Friday. So, what if you knew what products would be big this Black Friday before anyone else? With a little research... [...]

Kevin Donnelly says, “The most important social media conversations about your brand usually don’t involve you. It happens all the time. A customer fires off an angry complaint. Someone shares a problem that your products can solve. If these conversations don’t mention or tag you, how are you supposed to hear about them? Social listening is a technique for monitoring social media conversations to uncover new opportunities for your business. With social listening, your business can identify these key moments to engage with users directly and sway their conversations in your favor. To help... [...]

Kevin Donnelly says, “Do you know what you’re going to post on Facebook tomorrow? How about next week? Planning out your business’ content in advance is a key part of building a social media strategy that actually works. Unfortunately, for many business owners, content planning often gets pushed to the backburner. It’s not surprising either—as an entrepreneur, your time is usually spent handling tasks that need to be tackled immediately: Shipping out orders, putting out customer service fires, and keeping your business one step ahead of the competition. Your days are busy and you... [...]

Braveen Kumar says, “Ten years ago, social media marketing was a lot different. Competing online simply meant establishing a compelling presence that would spread organically. Choosing your channels involved only a handful of popular options. Creating “media” mostly meant writing posts and designing images. But today, there are roughly 2.34 billion social network users around the world—a third of the global population. New players are crowding the scene as it gets harder to tell the difference between Snapchat and Instagram. Brands are now paying just to compete for a few seconds... [...]