Kurt Wagner says, “Twitter’s Q1 earnings call was a bit of a nightmare. The company missed revenue expectations and lowered its 2015 guidance, and as a result, the stock tanked. And it all came back to one specific reason: The company’s new direct response ads, which are now available to all of Twitter’s advertisers after nearly 10 months in beta. Twitter CFO Anthony Noto blamed the financial woes on this new ad unit, which Twitter has been testing since last fall. Direct response ads aren’t the only kind of ad Twitter sells, but they are a new offering where marketers are only charged... [...]

Shopify team says, “Canadian e-commerce software maker Shopify said Wednesday its U.S. initial public offering was priced at $17 per share, valuing the company at about $1.27 billion. The company’s IPO of 7.7 million class A subordinate shares raised about $131 million, after it was priced above the top end of the expected range of $14-$16. The offering was earlier expected to be priced at $12-$14. The company sold all the shares in the offering. “Pricing reflects big enthusiasm for these type of deals. It’s a unique company in a hot area with lots of growth,” said Josef Schuster,... [...]

Tucker Schreiber says, “Every time someone makes a purchase from your store they get an email receipt. It’s an amazing way to connect with your customers—but it’s often overlooked as a marketing opportunity. Chances are, you’re missing out on sales because of that. In this post, we’ll take a look at how you can use email receipt templates as a part of your marketing strategy to win additional sales, and stay connected with your customers. Let’s get into it!“. Get More Sales with These 5 Email Receipt Marketing Tactics Shopify  [...]

Lucas Santo says, “On Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces. For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine. Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic and resulting visits had the third highest average order value. Also, according to research done by Piqora, sales and traffic from Pins can occur long after the... [...]

Richard Lazazzera says, “Search engine optimization, when implemented properly, can help your store rank higher in search engine results and deliver a steady stream of traffic and sales, day after day, week after week, month after month. This makes SEO ultra-valuable for ecommerce merchants in a world where paid ads keep getting more expensive. SEO in its most basic form can be sub-divided into on-page and off-page. On-page SEO involve optimizations you do with each of your webpages to help search engines understand what your site is about so they can show it at to the right people, at the... [...]

Richard Lazazzera says, “Tax season is here, and whether it’s your first year in business or your tenth year, it always feels like there’s an endless list of tasks to get through to file your return. This step-by-step guide will help you get organized so you can get a jump start and file your 2014 tax return well before it’s due. Let’s get started. Step 1: Remember These Tax Deadlines Tax deadlines can sneak up on you. Missing them can result in expensive penalties. Your taxes are due on April 15, 2015 (or March 16 for corporations). Depending on the nature of your business,... [...]

Richard Lazazzera says, “When it comes to starting an online business, you have a lot of choices to make. The biggest of the choices may be the most important as they will ultimately define your business model and much of the future of your business. In this post, we’re going to show you at a high-level each one of the major choices you need to consider when starting your online business along with the pros and cons so you can make the best decisions possible right from the beginning. Let’s get right into it. Who Do You Want to Sell To? There are a million types of ecommerce stores,... [...]

Tomy Walker says, “Do you want to know the secrets behind some of the best Shopify shops out there? If you are looking to improve your Shopify store or perhaps just get started or simply want to get some inside information on how successful stores get to be successful –  look no further! We have rounded up 24 Shopify store owners who we feel are doing something right, to give their advice regarding the best practices to sell using Shopify. We asked them “What is the best tip you can give to new upcoming ecommerce store owners?” This is what they answered”. How To Sell More:... [...]

Tucker Schreiber says, “Your storefront looks great.  You’ve spent a lot of time tweaking it and making sure everything flows properly. But why aren’t any visitors adding products to their cart?  You’ve taken time to advertise your store and it’s getting traffic, but it isn’t converting. Perhaps your visitors are having a hard time navigating your store because there isn’t a clear call to action.  They simply don’t know where to click. In this post, we’ll take a look at some inspirational examples of stores that have fantastic call to... [...]

Mark Macdonald says, “Nearly every U.S.-based product seller is going to have a sales tax due date in January. Some sellers have to file sales tax often and have the whole sales tax thing licked. But many only have to file sales tax once per year. For those sellers, January and it’s many sales tax due dates can be a cold and unwelcome wake up call after the fun and profitable holiday season. But never fear, the sales tax compliance process can be broken down into five manageable steps. Start here and you’ll be sales tax compliant in no time. Determine where you have nexus Forty-five... [...]