Tucker Schreiber says, “It’s a cold evening on the town, and you’re looking for a place to grab a bite to eat.  You come across two restaurants – one is close to full, the other is almost empty. Which one do you choose? Chances are you’ll go to the one that’s close to full. That’s social proof.  It’s a psychological phenomenon where we look to the opinions of others and additional “signals” to help us make decisions. It’s also a powerful persuasion tool you can use in your business to influence potential customers who are trying to make a buying decision. One... [...]

Tucker Schreiber says, “It’s a cold evening on the town, and you’re looking for a place to grab a bite to eat.  You come across two restaurants – one is close to full, the other is almost empty. Which one do you choose? Chances are you’ll go to the one that’s close to full. That’s social proof.  It’s a psychological phenomenon where we look to the opinions of others and additional “signals” to help us make decisions. It’s also a powerful persuasion tool you can use in your business to influence potential customers who are trying to make a buying decision. One... [...]

Tucker Schreiber says, “First impressions are everything.  Many store owners spend time tweaking their homepage, but often forget about the importance of a well designed product page. Choosing an appropriate way to showcase your products is essential, as it can either drive users to continue to checkout, or click away from your store. In this post, we’ll look at some excellent examples of product pages, why they’re effective, and how you can replicate them for your store”. 7 Effective Ecommerce Product Pages: How to Turn Visitors into Customers Shopify  [...]

Tommy Walker says, “Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%). Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today. With behavioral-triggered email marketing and the ability to segment customers down to the finest distinctions, it’s no surprise that email marketingcontinues to grow in effectiveness. In this post, I’m going to share ten strategies that you can implement in your... [...]