This is a reminder for the Adweek webinar to be held on July 20, 2023.  Adweek is hosting a webinar ‘The Challenge of the Short-Attention Economy: Shoppers Want Right-Away Experiences’ on Thursday, July 20, 2023, at 1.00 pm EDT. The Adweek team says, “Discover what a right-place, right-time, right-away strategy looks like, and how to capture more of your shoppers’ most valuable resource—their attention—from Inmar’s director of growth marketing, Nicole Henry. You’ll find out:  Why marketers should adjust their marketing strategies to account for shorter attention spans How... [...]

Nearly 80% of consumers will give up—or worse, look elsewhere—when their shopping experience lacks speed or convenience. As attention spans dwindle, consumption of short-form content will increase, leaving brands with fewer moments to connect. Adweek is hosting a webinar ‘The Challenge of the Short-Attention Economy: Shoppers Want Right-Away Experiences’ on Thursday, July 20, 2023, at 1.00 pm EDT. The Adweek team says, “Discover what a right-place, right-time, right-away strategy looks like, and how to capture more of your shoppers’ most valuable resource—their attention—from... [...]