Short-form videos have revolutionized marketing by capturing audience attention quickly and boosting engagement across platforms. Their shareable, bite-sized nature makes them ideal for brand storytelling and viral campaigns. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Create a Short-Form Video Series’ featuring Pat Flynn. This episode covers the following: Why Marketers Should Use a Short-Form Video Series How to Develop a Short-Form Video Series... [...]

Short-form video platforms like TikTok and Instagram Reels offer concise, engaging content in brief durations, catering to modern attention spans and fostering viral trends, reshaping digital storytelling and influencer marketing landscapes. Digital Marketing Institute contributor Zack O’Rourke has published an article on using short-form video content in digital marketing. He says, “Let’s consider why you should use short-form video to help boost your brand: Increase engagement and reach: Every video you post is a chance to learn what works best at engaging your audience, and it’s... [...]

Content Marketing Institute has published a new video ‘Create Great Short-Form Video with Your Phone’ featuring useful advice on creating quality video content using phones.  The CMI team says, “We all know video content- especially short-form video content- is becoming more important than ever in marketing. But are you still hesitant to try it?”  [...]