Silverpop has released a free white paper titled “10 Things Marketers Should Automate to Drive Revenue”. The Silverpop team says, “Many marketers are struggling to provide the personal touch today’s buyers want. Given the challenge of scaling individualized communications across thousands of prospects, that’s understandable. Download our tip sheet and learn how you can use automation to better understand buyer intent and engage in your prospects’ interests, invigorating your marketing programs and driving more revenue: Build nurture campaigns that react to prospect behaviors Use... [...]

Silverpop has released a free white paper titled “Top 10 Tips for 2014 from Our Top 10 Blogs of 2013”. The Silverpop team says, “Learn about new tactics and find inspiration for taking your marketing programs up a notch in 2014 with these 10 tips ranging from mobile optimization and browse abandonment emails to contact scoring and marketing automation ROI“. Silverpop’s ‘Top 10 Tips for 2014 from Our Top 10 Blogs of 2013’ White Paper  [...]

Silverpop has released a free white paper titled “31 Tactics for Building Your Database”. The Silverpop team says, “Without new customers, you’re forced to rely on existing ones to boost revenue, making it difficult to grow at the pace outside investors and internal stakeholders often require. Get 31 list growth tips for building your database in today’s multichannel world. Download your copy today!“. Silverpop’s ’31 Tactics for Building Your Database’ White Paper  [...]

Silverpop has released a free white paper titled “2014 Marketing Trends”. The Silverpop team says, “2014 is here, and the customer is more in control than ever. Are you ready? With buyers privy to more information and choices, lower prices and better products have become minimum requirements. Download our white paper and discover seven key marketing trends for 2014, plus tactics you can implement to make sure you’re shifting your technology and strategies to create a compelling customer experience“. Silverpop’s ‘2014 Marketing Trends’ White Paper  [...]

Silverpop has released a free white paper titled “7 Tips for Incorporatin SMS into your Marketing Efforts”. The Silverpop team says, “With 5.25 billion mobile phone users worldwide, many marketers have started incorporating SMS into their messaging mix. But if all you’re doing is sending generic one-off text messages, you’re barely scratching the surface of what you can do with this dynamic communication channel. Download our tip sheet and learn about seven advanced ways you can use SMS to enhance your marketing efforts, including: • Sending text messages driven by cross-channel... [...]