Download: Silverpop’s ’10 Ways to Make the Case for Marketing Automation’ eBook

Silverpop has released a free ebook titled “10 Ways to Make the Case for Marketing Automation”. The Silverpop team says, “Thinking about making the move to marketing automation, but need to convince a results-oriented, cost-conscious management team to invest in the technology? Download our tip sheet and use these 10 examples, complete with real-life success stories, to explain how marketing automation enables you to … Increase efficiency and productivity Go multichannel with your communications Deliver the right message at the right time Drive conversions and revenue”. Silverpop’s... [...]