Silverpop has released a free ebook titled “Use Behavioral Marketing to Up the Ante in the Age of the Customer”. The Silverpop team says, “Today’s buyers control the buying process far more than today’s vendors, accessing the information they need across ever-increasing online and offline channels. Download this commissioned white paper by Forrester Consulting on behalf of Silverpop and learn how behavioral marketing practices can help you connect with these buyers and realize higher return on marketing investment. You’ll learn how to: Create a culture of customer obsession Establish... [...]

Silverpop has released a free ebook titled “Vision, Skills, Data: Making the Most of Marketing Technology”. The Silverpop team says, “Buyers no longer need to talk to a sales rep or an expert at the retail store to get informed. Social and mobile have changed the way buyers communicate, learn and make purchase decisions. Download our white paper and discover how combining technology with the right vision, skills and data can produce the individualized experiences today’s buyers want. Topics include: Evaluating processes and getting executive buy-in Assembling the perfect marketing... [...]

Silverpop has released a free ebook titled “2013 Email Marketing Metrics Benchmark Study”. The Silverpop team says, “Looking for a deeper picture of how successful your emails are? With so many metrics and so little time, it can be tough to gauge customer engagement. Download our benchmark study and get exclusive data that will give you a baseline scorecard to help understand how far you need to travel in your performance-improvement journey. Highlights include: Benchmarks for open rates, click-through rates and list churn metrics Comparisons between 14 industry verticals Breakdowns... [...]

Silverpop has released a free ebook titled “Almost Everything You Wanted to Know About Email Marketing”. The Silverpop team says, “The email marketing landscape is evolving constantly, and trying to keep up with this change is a challenge, even for veteran digital marketers. Download our comprehensive ebook and get tips on growing your database, deliverability, content creative, testing, mobile optimization and much more, along with answers to more than 75 of the most frequently asked email marketing questions, including: How can I make my emails stand out more to my readers? What... [...]

Silverpop has released a free ebook titled “Almost Everything You Wanted to Know About Email Marketing”. The Silverpop team says, “The email marketing landscape is evolving constantly, and trying to keep up with this change is a challenge, even for veteran digital marketers. Download our comprehensive ebook and get tips on growing your database, deliverability, content creative, testing, mobile optimization and much more, along with answers to more than 75 of the most frequently asked email marketing questions, including: How can I make my emails stand out more to my readers? What... [...]