Silverpop Releases ‘Leveraging Buyer Behaviors in a Multichannel World’ eBook

Silverpop has released the’Leveraging Buyer Behaviors in a Multichannel World’ eBook. The Silverpop team says, “Recent studies have shown that buyers are typically more than 50 percent through the buying process before their first engagement with companies, leaving less time to interact with them. How can today’s marketers cope with this digital channel explosion? Download our white paper and discover how you can connect with contacts based on their behaviors, making these interactions more powerful than ever. Learn how to: Use automation to build a multichannel behavioral... [...]