Silverpop has released a free ebook titled “Ken Magill’s List Hygiene Guide: How to Clean Up Your Database”. The Silverpop team says, “How do you strike the right balance between removing “complainers and deadbeats” from your database and increasing ROI? With email inbox providers blocking businesses that fail to follow good deliverability practices, the task can be challenging. Download this white paper from email expert Ken Magill and learn the best way to manage inactives without sacrificing revenue”. Silverpop’s ‘Ken Magill’s List Hygiene... [...]

Silverpop has released a free ebook titled “Print Money Today: 7 Emails Marketers Should Automate to Drive Massive ROI”. The Silverpop team says, “As email marketers, you’re faced with a daunting threefold challenge: how to make your emails more relevant, how to drive more revenue, and how to do so while stretching your precious resources. Enter automated (“triggered”) email programs, which are typically the highest-performing approach for email marketers. Download our ebook and learn how automated emails can help you drive engagement and revenue”. Silverpop’s... [...]