Ranking your site comes down to the quality and quantity of your backlinks. Clearly, the anchor text for your backlinks affects quality, but there’s such a thing as over-optimized anchor text. Natural links have a variety of anchor text; links to your site need to have the variety, too. For example, if your site has 100 backlinks, and 50 of them say ‘best coffee maker’, Google isn’t going to rank you for ‘best coffee maker’. That’s not natural, and it screams “fake backlinks”. The backlink profile of a natural authority site is much more along... [...]

Chris Munch has just released a free training video on earning high rankings in the search engines. It will be followed by 2 more and then by a live webinar in which he will share his methods for using press releases to get high rankings. As you might guess, he is leading up to a new product launch next week. He calls it SkyRanker. His thesis is that by using press releases wisely, you can achieve a high ranking in record time. He is showing you in these videos and in the live webinar how to do that. That’s good information, useful whether or not you decide to invest in his press release... [...]