The skyscraper technique is a content marketing strategy that involves finding high-performing content, creating a more comprehensive and engaging version, and promoting it effectively. This approach helps attract backlinks, improve SEO rankings, and drive more traffic to your site. Semrush contributor Sydney Go has published an article explaining the Skyscraper Technique and how it works. She says, “The skyscraper technique doesn’t work like it used to. One major issue is its overuse, which has significantly diminished its effectiveness. Site owners often receive emails about “improved”... [...]