Snapchat Launches Lens Web Builder

Snapchat has launched Lens Web Builder to help its advertisers easily create augmented reality Lens campaigns directly in Ads Manager. The Lens Web Builder features hundreds of 3D objects, animations, and effects to build your own custom branded AR Lens. The Snapchat team says, “Lens Web Builder is: Simple​: Create your own AR experience by picking from hundreds of 3D objects & animationsFast​: It only takes a few minutes to create your first LensFree​: Brands or businesses with any budget can now access this immersive format. There are no creative fees... [...]