Facebook is rolling out a new feature, called Graph Search. It allows a member to search for other members based on any of the personal attributes Facebook collects. This has many uses, but from the IM perspective, the greatest use is for precision targeting of relevant messages. It is so new that it is still in beta test. You apply to get access to it, and in time, you are added to the access list. But then what? How do you take advantage of it to improve your business? Mohamed Buhari has studied this problem has has just released Cashing With Graph Search 2 to show you want you can do with the... [...]