Social listening is the process of analyzing online conversations about a brand, company, individual, product, or industry. It includes monitoring social media channels for mentions of a brand or feedback from the audience. Search Engine Journal contributor Annabelle Nyst has published an article explaining social listening. She says, “Here are some of the things you can achieve through social listening: Tracking mentions of your brand, products, or services across social platforms. Evaluating public perception and sentiment towards your brand by assessing whether mentions are positive,... [...]

HubSpot has published a new video ‘Social Listening: Transform Your Brand Today’ explaining social listening and how to use it. The HubSpot team says, “In this video, you’ll uncover the true power of social listening! Learn key tips, dive into practical usage with HubSpot’s own tools, and explore a real-life case study featuring Netflix. Discover how to choose the right platform for your business stage and audience. Join us to enhance your strategy and start your social listening journey today!” HubSpot  [...]

Salesforce has published a new e-book titled ‘Success Through Social Listening’.  The Salesforce team says, “Social media use is on the rise in every single customer demographic. This e-book addresses the importance of developing a social media strategy based on critical listening. Discover how to: Make the social conversation benefit everyone Take advantage of real-time feedback Create metrics and goals from social data Find out how to listen to social’s sound waves.” Success Through Social Listening Salesforce  [...]

Building community is essential for brands that want to really get to know their audience. Having a strong community management strategy makes it easier to encourage UGC, track sentiment, and stay on top of consumer needs. Content Marketing Institute is hosting a webinar ‘How to Use Social Listening and Other Tools for Community Building’ on Wednesday, October 13, 2021, at 2.00 pm ET. The CMI team says, “In this masterclass, you’ll learn: Tips for uncovering where your audience interacts online How to manage this community and increase engagement Ways to track sentiment and... [...]

Building community is essential for brands that want to really get to know their audience. Having a strong community management strategy makes it easier to encourage UGC, track sentiment, and stay on top of consumer needs. Content Marketing Institute is hosting a webinar ‘How to Use Social Listening and Other Tools for Community Building’ on Wednesday, October 13, 2021, at 2.00 pm ET. The CMI team says, “In this masterclass, you’ll learn: Tips for uncovering where your audience interacts online How to manage this community and increase engagement Ways to track sentiment and... [...]

Social media platforms play a pivotal role in discovering what people want and how they wish to be treated. Sprout Social’s Brent Barnhart has published some useful tips on using social listening to improve your marketing messaging. He says, “In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Why brands should regularly refresh their marketing messaging Chances are you probably feel confident about what your customers want to hear from you. That said, how you “feel” doesn’t tell the whole... [...]

Social listening is the process of learning what people are saying about your brand or industry. It is an important tool for determining an effective social media strategy. With social listening you can make your products and services the way your customers want. MarketingProfs is hosting a webinar on ‘Using Social Listening in Your Content Strategy’ on Tuesday, November 19, 2019 at 2.00 pm ET. MarketingProfs team says, “Join Jessica Bowman from SEOinhouse.com for this webinar where she’ll provide a framework for SEO success and best practices for mobilizing... [...]

To grow your business you need customers. And to win more and more customers you need to prove that you have the best products and services for them. Search Engine Journal team is hosting a webinar on ‘Client Reporting: How Top Agencies Do It Better’ on Wednesday, December 4 , 2019 at 2.00 pm ET. Attend this webinar to learn how you can prove your value in SEO, PPC, social media, or other digital services. SEJ team says, “Join this webinar as Christian Sculthorp of AgencyAnalytics shows you how top digital agencies are leveraging reports to prove value and find up-selling opportunities. In... [...]

Social listening is the process of learning what people are saying about your brand or industry. It is an important tool for determining an effective social media strategy. With social listening you can make your products and services the way your customers want. MarketingProfs is hosting a webinar on ‘Using Social Listening in Your Content Strategy’ on Tuesday, November 19, 2019 at 2.00 pm ET. DMD team says, “Join Jessica Bowman from SEOinhouse.com for this webinar where she’ll provide a framework for SEO success and best practices for mobilizing your organization around SEO.... [...]