The latest ‘Econsultancy’ blog post is titled “You’re not safe: The uneven reinvention of marketing in B2B”. Stefan Tornquist says, “As part of the The Reinvention of B2B Marketing Study, conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe from dramatic disruption. If an organization is a producer of chemicals, raw materials, food or energy products…if they have a very small universe of prospects…then they’re safe”. You’re not safe: The uneven reinvention of marketing... [...]

The latest ‘Econsultancy’ blog post is titled “What makes great ecommerce product page copy?”. Graham Charlton says, “Product page copywriting is vitally important, but seems to be overlooked by some ecommerce sites, which simply plonk the standard manufacturer’s descriptions on their pages.  Paying attention to product page copy can help improve conversions rates, as better copy can be more informative and persuasive. It can also help your site to stand out in the search results over competitors who have paid less attention to their product descriptions”. What... [...]

The latest ‘Econsultancy’ blog post is titled “20 mind-blowing social media statistics: three years later”. David Moth says, “Back in 2010 when social media marketing was still in its infancy our former research director Jake Hird rounded up more than 20 mind-blowing stats that gave an overview of how the industry was progressing. Since then Jake has emigrated to an old British penal colony and these stats have become somewhat less mind-blowing as people now accept that social media is a massive industry”. 20 mind-blowing social media statistics: three years... [...]

The latest ‘Econsultancy’ blog post is titled “How you can boost your email re-activation campaign’s response rate”. Parry Malm says, “Depressingly, the life of an email marketer is one of minorities, even the best email campaigns are opened by just a tiny minority of people.  And as a result, every one of us has mused at one point or another, ‘How can I get these non-opening 80% to engage with me again?’ And so we send out re-engagement campaigns, get a couple or three percent response, and think we’ve done a great job”. How you can boost your... [...]

The latest ‘Econsultancy’ blog post is titled “How small businesses can make the most of Facebook”. Christopher Ratcliff says, “As a small business owner you’re in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development. Although social media can be a fairly time consuming practice depending on how many platforms you choose to use, it’s also the key way for a small business to develop awareness, raise its profile, gauge its market and interact with... [...]

The latest ‘Econsultancy’ blog post is titled “The top 16 social media fails of 2013”. David Moth says, “One of our main focuses on the Econsultancy blog is highlighting instances of best practice and digital excellence in the marketing world. But every so often it’s also useful to shine a light on the mistakes that people make, particularly when it comes to social media. I could try to lie and say that I’m doing this so we can all learn valuable lessons from the unfortunate errors of others, but truthfully I just find it quite amusing”. The top 16 social... [...]