Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Creating Magical Moments Through Social at Hilton‘. This episode covers the following: Why speed and nimbleness are key in social media Using social listening tools to identify opportunities The importance of a vetting process for social initiatives Leveraging data to overcome leadership resistance Leadership’s focus on aligning initiatives with Hilton’s values The story behind Hilton’s viral TikTok trend How defined processes drive Hilton’s success on social The Wicked-inspired rooms... [...]

Content Marketing Institute has published a new video ‘TikTok: The Final Countdown?’. The CMI team says, “A federal appeals court in Washington, D.C., upheld the law that would ban TikTok in the U.S. Both sides of the issue are positioning the ban as a First Amendment concern, but will the clock truly run out for this powerful new marketing platform? Robert Rose recommends pausing on any plans to pivot around TikTok, as there are a lot of moving parts to unwind before the matter is fully settled.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘Live With CMI BONUS Interview – Marcus Collins’. The CMI team says, “We recently sat down with Marcus Collins, award-winning marketer, who is the former head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the Ross School of Business, University of Michigan to chat about his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Marcus explains how if you want to get people to take action, you must first understand the underlying cultural... [...]

Content Marketing Institute has published a new video ‘What Does the Mass X-odus Mean for Marketing?’. The CMI team says, “A growing wave of celebrities, influencers, and major organizations are flying the X (formerly Twitter) coop and seeking refuge in alternatives like Threads and Bluesky. But will the latest mass migration lead to a resurgence in content marketing and branding on social media? Robert Rose says the days of earning organic traction with a steady stream of engaging news and entertainment content are over. However, he sees the potential for new influential brand... [...]

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Cut Through the Noise with the King of Clarity, Steve Woodruff‘. This episode covers the following: The importance of clarity in cutting through today’s noisy digital landscape How the brain’s RAS and WIIFM principles make messages stick Staying authentic and relevant amid AI-generated content—and why clarity is the answer Breaking down Steve’s four-step “Clarity Formula” for effective communication How structuring information like a pyramid helps simplify messaging and win over stakeholders... [...]

Social media is crucial in marketing as it allows businesses to connect directly with their audience, fostering engagement and brand loyalty. It provides a platform for real-time communication, enabling marketers to reach a wider audience and leverage data analytics for targeted advertising. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Forget Everything You Know About Social Media: Embracing Chaos’ featuring Mark Schaefer. This episode covers the following: The... [...]

Social Media Examiner is a renowned online platform offering insights, tips, and strategies for effective social media marketing. With a vast community of professionals, it provides valuable resources to navigate the dynamic landscape of social media. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Behind the Scenes: How Social Media Examiner Does Marketing’ featuring Ali Kelly. The SME team says, “Do you want to launch a membership product? Wondering how Social Media Examiner evolved... [...]

Convince & Convert has published the latest episode of the Social Pros Podcast ‘The State of Creators, Agencies, and Influencers’ featuring Jun Poekert. The Convince & Convert team says, “Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, joins us on the Social Pros podcast to share his take on the current landscape of influencer marketing and collaborating... [...]

Social media management involves curating, scheduling, and analyzing content to foster engagement, build brand awareness, and drive conversions across various platforms. It requires strategic planning, audience understanding, and timely responses to cultivate a strong online presence and community. Effective management enhances brand perception, boosts customer loyalty, and facilitates meaningful interactions in the digital sphere. Convince & Convert has published the latest episode of the Social Pros Podcast ‘How a Social Pro Pivoted from Sports to Startup Success’ featuring Eric... [...]

Convince & Convert has published the latest episode of the Social Pros Podcast ‘Why Sacrifice Makes Social Better’ featuring Michael Corcoran. The Convince & Convert team says, “Do you ever feel like you’re posting the same type of content over and over, but not getting the reach or ROI you once were? It can be easy to get stuck in a rut when you’re making risk-free decisions. This is why Michael Corcoran believes it’s time to be bold and question your choices.  In this episode of Social Pros, Michael tells us how brands can pull themselves out of the “sea of... [...]