Content Marketing Institute has published a new article answering the question ‘Can Brands Find Safe Harbor on Social Anymore?’. Dawn Papandrea says, “Always an exciting and unpredictable space, social media is downright chaotic in the current landscape. Confronted by platform controversies, legislative debates, and moving targets, brands face tough choices to safeguard their reputations, cultivate consumer trust, and create meaningful engagements. Should you abandon your community on the more problematic platforms and seek your social fortunes elsewhere, or abandon the notion... [...]

Tiny offers are low-cost, high-value products designed to attract and convert customers quickly. They help build trust, generate leads, and create a seamless path to higher-ticket sales. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth’ featuring Allie Bjerk. This episode covers the following: Why Marketers Should Use Tiny Offers What Is a Tiny Offer Market With a Tiny Offer, Step 1: How to Structure... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Social Care: The Path to Happier Customers and Increased Sales’ featuring Brooke Sellas. This episode covers the following: How Social Care Benefits Marketers and Business Owners Social Care Defined Implementing the Social Care Strategy, Step 1: Conversation Tactics Implementing the Social Care Strategy, Step 2: Acquisition Tactics Implementing the Social Care Strategy, Step 3: Retention Tactics Implementing... [...]

Posting on social media is crucial for marketing as it boosts brand visibility, engages audiences, and drives traffic to your website. Consistent, high-quality content helps build trust, attract leads, and improve conversions. HubSpot contributor Tristen Taylor has published an article featuring useful strategies to boost your posts on social media platforms. She says, “With over 5 billion social media users today, millions of brands have promoted their content on these platforms for years. However, the popularity of social media has flooded each platform with hoards of articles, photos,... [...]

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Creating Magical Moments Through Social at Hilton‘. This episode covers the following: Why speed and nimbleness are key in social media Using social listening tools to identify opportunities The importance of a vetting process for social initiatives Leveraging data to overcome leadership resistance Leadership’s focus on aligning initiatives with Hilton’s values The story behind Hilton’s viral TikTok trend How defined processes drive Hilton’s success on social The Wicked-inspired rooms... [...]

Content Marketing Institute has published a new video ‘TikTok: The Final Countdown?’. The CMI team says, “A federal appeals court in Washington, D.C., upheld the law that would ban TikTok in the U.S. Both sides of the issue are positioning the ban as a First Amendment concern, but will the clock truly run out for this powerful new marketing platform? Robert Rose recommends pausing on any plans to pivot around TikTok, as there are a lot of moving parts to unwind before the matter is fully settled.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘Live With CMI BONUS Interview – Marcus Collins’. The CMI team says, “We recently sat down with Marcus Collins, award-winning marketer, who is the former head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the Ross School of Business, University of Michigan to chat about his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Marcus explains how if you want to get people to take action, you must first understand the underlying cultural... [...]

Content Marketing Institute has published a new video ‘What Does the Mass X-odus Mean for Marketing?’. The CMI team says, “A growing wave of celebrities, influencers, and major organizations are flying the X (formerly Twitter) coop and seeking refuge in alternatives like Threads and Bluesky. But will the latest mass migration lead to a resurgence in content marketing and branding on social media? Robert Rose says the days of earning organic traction with a steady stream of engaging news and entertainment content are over. However, he sees the potential for new influential brand... [...]

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Cut Through the Noise with the King of Clarity, Steve Woodruff‘. This episode covers the following: The importance of clarity in cutting through today’s noisy digital landscape How the brain’s RAS and WIIFM principles make messages stick Staying authentic and relevant amid AI-generated content—and why clarity is the answer Breaking down Steve’s four-step “Clarity Formula” for effective communication How structuring information like a pyramid helps simplify messaging and win over stakeholders... [...]

Social media is crucial in marketing as it allows businesses to connect directly with their audience, fostering engagement and brand loyalty. It provides a platform for real-time communication, enabling marketers to reach a wider audience and leverage data analytics for targeted advertising. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Forget Everything You Know About Social Media: Embracing Chaos’ featuring Mark Schaefer. This episode covers the following: The... [...]