The latest ‘HubSpot Marketing’ video is titled ‘How to Get Your Product in Front of the Right Audience’.This video covers the following:From Personalized Messaging to The Right AudienceLoop Marketing Series Context (Express → Tailor → Amplify)Step 1: Get Suggested by AI (AEO Strategy)Step 2: Join the Conversation (Community Building)Step 3: Remix Your Content (20-Piece Content Pack)Step 4: Get Ready to Launch (Pre-Launch Checklist)Step... [...]

By 2026, social platforms will function more like intelligent ecosystems, integrating AI agents, immersive AR experiences, and frictionless in-app commerce. Brands will focus on community-owned engagement, conversational marketing, and real-time adaptability to stay relevant in a fast-evolving digital landscape.The latest ‘HubSpot Marketing’ video is titled ‘How to Turn Social Media Into Your Most Profitable Channel’.This video covers... [...]

Content Marketing Institute has published a new article answering the question ‘Can Brands Find Safe Harbor on Social Anymore?’.Dawn Papandrea says, “Always an exciting and unpredictable space, social media is downright chaotic in the current landscape.Confronted by platform controversies, legislative debates, and moving targets, brands face tough choices to safeguard their reputations, cultivate consumer trust, and create meaningful engagements.Should you abandon your community on the more problematic platforms and seek your social fortunes elsewhere, or abandon the notion... [...]

Tiny offers are low-cost, high-value products designed to attract and convert customers quickly. They help build trust, generate leads, and create a seamless path to higher-ticket sales.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth’ featuring Allie Bjerk.This episode covers the following:Why Marketers Should Use Tiny OffersWhat Is a Tiny OfferMarket With a Tiny Offer, Step 1: How to Structure... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Social Care: The Path to Happier Customers and Increased Sales’ featuring Brooke Sellas.This episode covers the following:How Social Care Benefits Marketers and Business OwnersSocial Care DefinedImplementing the Social Care Strategy, Step 1: Conversation TacticsImplementing the Social Care Strategy, Step 2: Acquisition TacticsImplementing the Social Care Strategy, Step 3: Retention TacticsImplementing... [...]

Posting on social media is crucial for marketing as it boosts brand visibility, engages audiences, and drives traffic to your website. Consistent, high-quality content helps build trust, attract leads, and improve conversions.HubSpot contributor Tristen Taylor has published an article featuring useful strategies to boost your posts on social media platforms.She says, “With over 5 billion social media users today, millions of brands have promoted their content on these platforms for years. However, the popularity of social media has flooded each platform with hoards of articles, photos,... [...]

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Creating Magical Moments Through Social at Hilton‘.This episode covers the following:Why speed and nimbleness are key in social mediaUsing social listening tools to identify opportunitiesThe importance of a vetting process for social initiativesLeveraging data to overcome leadership resistanceLeadership’s focus on aligning initiatives with Hilton’s valuesThe story behind Hilton’s viral TikTok trendHow defined processes drive Hilton’s success on socialThe Wicked-inspired rooms... [...]

Content Marketing Institute has published a new video ‘TikTok: The Final Countdown?’.The CMI team says, “A federal appeals court in Washington, D.C., upheld the law that would ban TikTok in the U.S. Both sides of the issue are positioning the ban as a First Amendment concern, but will the clock truly run out for this powerful new marketing platform? Robert Rose recommends pausing on any plans to pivot around TikTok, as there are a lot of moving parts to unwind before the matter is fully settled.”Content Marketing Institute [...]

Content Marketing Institute has published a new video ‘Live With CMI BONUS Interview – Marcus Collins’.The CMI team says, “We recently sat down with Marcus Collins, award-winning marketer, who is the former head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the Ross School of Business, University of Michigan to chat about his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Marcus explains how if you want to get people to take action, you must first understand the underlying cultural... [...]

Content Marketing Institute has published a new video ‘What Does the Mass X-odus Mean for Marketing?’.The CMI team says, “A growing wave of celebrities, influencers, and major organizations are flying the X (formerly Twitter) coop and seeking refuge in alternatives like Threads and Bluesky. But will the latest mass migration lead to a resurgence in content marketing and branding on social media? Robert Rose says the days of earning organic traction with a steady stream of engaging news and entertainment content are over. However, he sees the potential for new influential brand... [...]