Social media marketing (SMM) is the use of social media platforms to promote products and services and connect with audiences. HubSpot has published ‘Social Media Marketing: The Ultimate Guide’. Kristen Baker says, “There are a variety of reasons why your company should use social media marketing. We’ve created a list of the most beneficial reasons to consider. Let’s dive in. 1. Increase your brand awareness. Due to the sheer number of people on social media, you’re missing out on the potential to reach thousands, and even millions, if you don’t have a... [...]

HubSpot has published ‘Social Media Marketing: The Ultimate Guide’ featuring useful tips on lead generation, boosting conversions, and increasing brand awareness. Kristen Baker says, “Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand. While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social networks your audience spends their time on. Facebook... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Should Your Agency Say Goodbye to Social Media?’ featuring Jamie Teasdale. The SME team says, “Are your clients questioning the value of social media? Wondering if you should reconsider offering social media services? Discover why and how an agency discontinued its social media marketing services.” This podcast covers: Why An Agency Stopped Offering Social Media Services The Impact Of Cutting Social Media Services Alternative Services To Replace Social Media Services Drawbacks... [...]

Semrush has published a new video ‘What Is a Marketing Strategy and Why Do I Need One?’ explaining the importance of a strong marketing strategy. The Semrush team says, “Are you brand new to developing a marketing strategy or looking to brush up on key focus areas? Then you’re in the right place. Watch this video to better understand why marketing strategies are so crucial for your business and uncover the key components that should be included in your strategy.” Semrush  [...]

Semrush has published a new video ‘Getting Started with Social Media Marketing: What You Need to Know’ featuring useful strategies to launch your social media marketing campaigns. The Semrush team says, “This video is a great starting point! You’ll learn more about what social media marketing entails, take a look at the social media landscape with current user stats, and uncover some of the most relevant marketing goals specific to social platforms.” Semrush  [...]

This is a reminder for the MarketingProfs webinar to be held on April 18, 2023.  MarketingProfs is hosting a webinar ‘Five Ways to Use Social Media to Build Brand Reputation as an Expert’ on Tuesday, April 18, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join award-winning social media expert Jon-Stephen Stansel for 5 Ways to Use Social Media to Build Brand Reputation as an Expert. He’ll teach you his five specific tactics for solidifying your brand as a top authority in your market through social. You’ll walk away with a framework on how to effectively use... [...]

A strong social presence is integral to your business growth. You can attract more leads with a proven social media marketing strategy. MarketingProfs is hosting a webinar ‘Five Ways to Use Social Media to Build Brand Reputation as an Expert’ on Tuesday, April 18, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join award-winning social media expert Jon-Stephen Stansel for 5 Ways to Use Social Media to Build Brand Reputation as an Expert. He’ll teach you his five specific tactics for solidifying your brand as a top authority in your market through social. You’ll... [...]

According to Statista, as of April 2022, there were more than five billion internet users worldwide, which is 63.1 percent of the global population. Of this total, 4.7 billion or 59 percent of the world’s population were social media users. With strong social media marketing campaigns, you can make the most of this social media population. Search Engine Journal contributor Anna Bredava has published an article featuring 17 awesome examples of social media marketing. She says, “Before we dive into the fun stuff, let’s take a moment to discuss how you can track the results of your social... [...]

Neil Patel has published a new video ‘Why I Focus on Social Media Marketing Over SEO’ explaining why he gives more importance to social media marketing. He says, “Why focus on social media marketing over SEO? You’re probably surprised to hear this, after all, I’m mostly known for all things SEO. So why do I focus on social media marketing now? Because I’ve learned that it’s one of the quickest and most effective ways to drive major traffic to any site. That doesn’t mean to say that SEO doesn’t work, it does, and I still love it, heck, my company... [...]

Neil Patel has published a new video ‘This is What Will Happen with Instagram, Facebook, and TikTok Whether You Like it or not’ explaining what the future holds for the social media giants. He says, “This is what will happen with Instagram, Facebook, and TikTok whether you like it or not. When Snapchat hit the market, it was a great success. So successful that Instagram started to copy some of their features. And it made Instagram even more popular. Snapchat, still today, is a success. But a lot of people have their features. And Instagram has grown into a large corporation now.... [...]