Your social media presence can benefit your overall business by staying connected with your target audience and keep them informed about your business. Business2Community contributor Jock Breitwieser has published an article on why you need to be on social media during – and after – the crisis. Breitwieser says, “The coronavirus has wreaked havoc to the lives of millions of people worldwide. The social distancing and lockdown measures implemented by governments have caused economic difficulties and mental health issues to people. As a business, the pandemic is an opportunity for you... [...]

Social Media Examiner’s Laura Farkas has shared a five-step plan to help you convert more prospects on social media. She says, “Let’s look at a funnel framework you can model to take care of the main elements of your marketing—awareness, interest, demand, and action—so you can land your ideal clients on autopilot. #1: Use Your Ideal Customers’ Pain Points to Define Your Positioning Because consulting is a competitive niche, it’s important to research the market and clearly identify your unique selling proposition (USP). This is the foundation of your marketing campaign so... [...]

Social media platforms have become inevitable when it comes to marketing today. A strong social media marketing strategy can help you to grow your online sales. Entrepreneur magazine contributor Torrey Tayenaka has published ‘Beginner’s Guide to Social Media Marketing’. Tayenaka says, “Starting a social media marketing plan can be intimidating. There’s Facebook, Instagram, Linkedin, Tik Tok, YouTube and so many more. You need to make posts, make ads, comment on other’s posts, interact with your audience, grow your audience, and stay authentic the entire time.... [...]

An effective social media marketing strategy enables you to reach your target audience and promote your products and services. To do this, you need to craft each post with a unique goal of persuading your prospects. Sprout Social contributor Brent Barnhart has published a new article to help you find your most successful social media posts. Barnhart says, “Before we dive into specific platforms, we should note that defining “success” isn’t one-size-fits-all. As noted in our guide to social media trends, marketers rely on a variety of engagement metrics to figure out which posts... [...]

Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs’ featuring Adam Reimer. Goodwin says, “Listen to this episode of the Search Engine Journal Show as Adam and I talk about affiliate marketing, crazy PR stunts, and more (with some F-bombs dropped along the way.) Show Notes Adam talks about his specialization as a digital marketing strategy and execution consultant.Becoming an affiliate marketer and doing SEO at the same time.Here’s how Adam is working around the... [...]

The TED Talks are quite resourceful for the viewers. You can watch these talks and get inspiration to improve yourself and your business. Social Media Today’s Deborah Sweeney has shared five TED Talks that can help you to improve your social media marketing performance. Sweeney says, “As we enter the 2020s, social media is having its most mindful moment yet. There’s an ongoing fight to protect personal information and the truth. There are more methods to combating burnout – the quiet ring of fire that threatens to engulf many creatives. And there’s also the understanding... [...]

Facebook, Twitter, Instagram, YouTube and TikTok are the leading platforms when it comes to social media marketing. Different content formats are highly essential for promoting your business on all of these platform. But video is a common element among all. MarketingSherpa’s Quin McGlaughlin has published a video interview with Stephanie Buttermore to help you learn how to improve your social media marketing efforts. McGlaughlin says, “As marketers, attracting new customers means being where they are and speaking their language. With a virtually limitless number of... [...]

When it comes to social media marketing, you have to think of Facebook, Instagram and YouTube. The combined user base of Instagram and YouTube is more than a billion. MarketingSherpa team has published a video ‘Social Media Marketing on YouTube and Instagram’ to help you improve your marketing on these two platforms. MarketingSherpa team says, “We interviewed Stephanie Buttermore, a cancer researcher with a Ph.D. in Cell Biology and Pathology who organically grew her social media fitness following to more than 430,000 subscribers on YouTube and more than 240,000... [...]

Sprout Social team has published a free toolkit called ‘Level Up Your Social Marketing for 2020’ to help you improve your social media marketing performance in the coming year. The toolkit contains templates and guides that will help you to create better social media campaigns. Sprout Social team says, “This free toolkit contains templates and guides to help you turn historical social data into actionable insights. Audit your 2019 social media marketing Which of your social media efforts worked and which didn’t Learn how to set SMART goals for your 2020 social marketing strategy Put... [...]

Quora is a 10-year old platform now and it has more than 300 million monthly users. You can use Quora for reaching your brand’s audience. You can establish your expertise on Quora and create a following. Ahrefs contributor Si Quan Ong has shared an article highlighting four ways you can use Quora to enhance your marketing. Ong says, “Facebook, Instagram, Twitter, LinkedIn, Reddit, Snapchat, Quora, and now TikTok. Let’s be honest: one of the biggest challenges facing businesses is figuring out which social channel to actually prioritize. Rather than convince you to be on Quora... [...]