Your strong presence on social media can help in establishing your authority and enhance your business. Social Media Examiner team has published a new podcast episode ‘How to Use YouTube and Instagram to Establish Authority’ to help you rightly use YouTube and Instagram for better marketing. Michael Stelzner says, “Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast. Amanda is... [...]

It is important to reach out your target audience at the right time. By doing this you are increasing the chances of conversion. To help you publish your social media content at the right time, Blogging Wizard contributor David Hartshorne has published an article highlighting seven useful social media scheduling tools. Hartshorne says, “There are thousands of social media tools which all do things slightly differently, so we’ve narrowed down the field for you. In this post, you’ll find the best social media scheduling tools that can help you save time and publish a balanced mix of content... [...]

Google Analytics platform helps you to track and analyze marketing data from organic traffic to paid results as well as specific pages on your site. AdEspresso team has published a new guide ‘Google Analytics For Social Media: How To Setup, Track, & Measure Your Results’ to help you use Google Analytics for improving your social media marketing. AdEspresso team says, “In this guide, we’ll show you everything you need to know to master Google Analytics, track your campaigns and traffic, and measure results. It will help you set up your account, install the... [...]

When you think of social media marketing, there are two leading platforms – Facebook and Instagram. With continuously rising number of users, it is always a win-win situation to promote your products here. Search Engine Journal contributor Mansi Dhorda has shared four secrets of Instagram marketing that can empower your e-commerce promotions. Dhorda says, “With around 80% of accounts following a business on Instagram, the platform has become a lucrative marketing tool for businesses, especially new ecommerce brands. Here are a few tips that’ll help new ecommerce stores make the most... [...]

What does it take for a business to attract paying customers? The first priority is establishing trust. It has been shown that positive reviews lead 73% of consumers trust a local business more. As a result of that greater trust, positive reviews made becoming a paying customer more likely. This is as true on the local level as it is for big international corporations. It has been reported that 9 out of 10 consumers read reviews to decide if a business is worth visiting. And those reviews had better be very good. 48% of consumers reported needing at least a four-star rating. The need to demonstrate... [...]

That’s right, a 100% open rate. Many marketers using Facebook Messenger are getting all of their messages opened. Neil Napier says you might well be able to, also. Napier has created Leadmodo, a new piece of software that helps you build leads in Facebook Messenger at no cost. That’s good because in recent months, Messenger has given marketers a significantly higher open and click through rate than email marketing. If done right, it has the possibility of beating email marketing 10 to 1, according to Napier. Who wouldn’t want that kind of improvement in your business? Leadmodo... [...]

Authority sites are sites that are trusted to provide good information on their area of expertise. Many people consider IM NewsWatch an authority on internet marketing, for example. The opinions of your readers matter, but just as important is how the search engines see your site. They tend to give top ranking to authority sites, not hastily thrown together mini-sites. If search engines accredit your site as an authority, it stands to reason that your traffic, and ultimately, your sales, will go up. An important way to be seen as an authority, both by humans and by search engines, is to have other... [...]

The latest article on ‘Business 2 Community’ is titled “How Do I Get Started With Social Media Marketing?”. Angela Hausman says, “That’s a question I get asked a lot — How do I get started with social media marketing? So, on Friday, I uploaded a new page onto my site called: Marketing Tools to give you both a sequence to get started with social media marketing as well as some of the best tools I’ve found. I’ve also put many of these into a FREE 65-page ebook, although some of the screen shots are a little dated. But, grab the ebook anyway because it gives you great... [...]

Andy Black haves been working for the last several months on a new SEO software application, called Social Traffic Ranker. Social Traffic Ranker will find the best web pages that you can obtain backlinks from plus doing some additional traffic wizardry. The result is that these better backlinks will bring you better traffic, and ultimately, better profits. If you want a sure-fire way to:   ■ Rank new sites easily (particularly new sites)   ■ Pull targeted traffic from hot, relevant web pages   ■ Implement a purely white-hat Google-proof strategy then this is a software tool... [...]

Sean Donahoe had a dream of finally automating all his Social Media (Twitter, Facebook, LinkedIn, Pinterest and Google+) posts so he could create a never-ending stream of commissions. In fact, he wanted to launch a full social media campaign that attracted customers from his multiple accounts and networks, and do it all with automation. Based on his personal experience with a plugin he had created for this automation, Donahoe has just released Promote Me Pro. This may be the most powerful Social Media automation plugin for WordPress ever. Just listen to what it can do: • Allows you to... [...]