What does it take for a business to attract paying customers? The first priority is establishing trust. It has been shown that positive reviews lead 73% of consumers trust a local business more. As a result of that greater trust, positive reviews made becoming a paying customer more likely. This is as true on the local level as it is for big international corporations. It has been reported that 9 out of 10 consumers read reviews to decide if a business is worth visiting. And those reviews had better be very good. 48% of consumers reported needing at least a four-star rating. The need to demonstrate... [...]

That’s right, a 100% open rate. Many marketers using Facebook Messenger are getting all of their messages opened. Neil Napier says you might well be able to, also. Napier has created Leadmodo, a new piece of software that helps you build leads in Facebook Messenger at no cost. That’s good because in recent months, Messenger has given marketers a significantly higher open and click through rate than email marketing. If done right, it has the possibility of beating email marketing 10 to 1, according to Napier. Who wouldn’t want that kind of improvement in your business? Leadmodo... [...]

Authority sites are sites that are trusted to provide good information on their area of expertise. Many people consider IM NewsWatch an authority on internet marketing, for example. The opinions of your readers matter, but just as important is how the search engines see your site. They tend to give top ranking to authority sites, not hastily thrown together mini-sites. If search engines accredit your site as an authority, it stands to reason that your traffic, and ultimately, your sales, will go up. An important way to be seen as an authority, both by humans and by search engines, is to have other... [...]

The latest article on ‘Business 2 Community’ is titled “How Do I Get Started With Social Media Marketing?”. Angela Hausman says, “That’s a question I get asked a lot — How do I get started with social media marketing? So, on Friday, I uploaded a new page onto my site called: Marketing Tools to give you both a sequence to get started with social media marketing as well as some of the best tools I’ve found. I’ve also put many of these into a FREE 65-page ebook, although some of the screen shots are a little dated. But, grab the ebook anyway because it gives you great... [...]

Andy Black haves been working for the last several months on a new SEO software application, called Social Traffic Ranker. Social Traffic Ranker will find the best web pages that you can obtain backlinks from plus doing some additional traffic wizardry. The result is that these better backlinks will bring you better traffic, and ultimately, better profits. If you want a sure-fire way to:   ■ Rank new sites easily (particularly new sites)   ■ Pull targeted traffic from hot, relevant web pages   ■ Implement a purely white-hat Google-proof strategy then this is a software tool... [...]

Sean Donahoe had a dream of finally automating all his Social Media (Twitter, Facebook, LinkedIn, Pinterest and Google+) posts so he could create a never-ending stream of commissions. In fact, he wanted to launch a full social media campaign that attracted customers from his multiple accounts and networks, and do it all with automation. Based on his personal experience with a plugin he had created for this automation, Donahoe has just released Promote Me Pro. This may be the most powerful Social Media automation plugin for WordPress ever. Just listen to what it can do: • Allows you to... [...]

Anton Lomax, the creator of Social Link Builder, says everybody loves a discount, and he’s right. You can take advantage of this desire for a bargain to build your list, sell more products and do it all virally. Lomax has created a WordPress plugin that lets you offer a reward in return for the visitor’s action to share your page with his/her friends, via Facebook, Twitter, Google+, and more. If you give away something free or give a substantial discount, people’s bargain instinct kicks in and they share to get the reduced cost. Once you install the plugin as usual, it’s... [...]

As planned, Covert Social Press was launched today at 10 AM EST. In the first 12 hours, over 1000 were bought. (By the way, IM NewsWatch bought a copy.) Covert Social Press lets you run a fully functional social network inside your WordPress blog. Including professional functions like: • Members can join your site and contribute to its content. • Automatic integration with Facebook, Twitter & Pinterest for increased traffic. • You can fill your sites with curated quality content in minutes • It has all the functionality of a billion dollar site like Digg – and it... [...]

Gerry Lacuarta just announced WP Social Traffic Piranha Plugin, an updated version of his Google Share X3 plugin, which: • Generate traffic from Facebook, Google+, Twitter, LinkedIn and more • Generate viral traffic from Pinterest • Use the Google Share button to get viral traffic from Google • Use Call to Action graphics to trigger sharing from your visitors • Use either Facebook Like or Facebook Recommend calls to action This plugin plugs your WordPress site into all the top social sites, bringing you traffic from all directions. Check it out in detail here: WP Social... [...]

The WP Total Contact plugin provides buttons the visitor clicks to contact you on multiple social sites: • Your Google Maps location map • Your Skype contact number(with Skype status) • Phone • LinkedIn • Twitter • Facebook • e-mail The simple dashboard lets you choose colors to coordinate with your site. You can also choose which of the 7 contact types to leave on and which to hide. The plugin provides a custom text area for your slogan, title or anything else you like, Plus, its “Promo Mode Option” can be used to include a link for any affiliate... [...]