Social media marketing is a tool that helps B2B businesses connect with their target audience. It can help increase brand awareness, engage with customers, and drive traffic to a website. Digital Marketing Institute has published a new ebook ‘Social Media Marketing for B2B Marketers’. Julie Atherton says, “This 50-page ebook was written by social media consultant Julie Atherton exclusively for DMI premium members. It will help you take a holistic and practical look at how to use social media for your business, from marketing and sales, PR, employee engagement, and customer services. The... [...]