Social media is an essential element of marketing. It helps you reach your target customer and make the most from your marketing efforts. HubSpot contributor Martina Bretous has published an article highlighting 20 social media mistakes to avoid in 2022. She says, “We often talk about the best strategies to use on social media but do you ever wonder about the top mistakes to avoid? In this article, we cover the top ones categorized by platform. Instagram 1. Ignoring new features. Instagram is constantly evolving. Just this year, the social network has announced several big features it’s... [...]

Forbes Communications Council has published an article highlighting 12 social media mistakes that can drive followers away from your brand. The Forbes team says, “If you want to improve your social media presence, avoid these 12 faux pas shared by members of Forbes Communications Council. 1. Only Sharing Content About Your Company Personal social accounts help us share more about ourselves. Commercial social accounts often make the mistake of adopting the same approach. What brands should be doing is focusing their messages on the user. Follow social trends, but at the same time become part... [...]

by D.J. Miller If your business is going to thrive, it won’t be enough to have just a website and a blog; you’ll need a social media presence as well. But if you’re new to social media, you need to approach it the carefully. Mistakes made here could ruin your reputation for a long time. Consider the following pitfalls and avoid them. Not Having a Plan Anyone can join a social network, but to go into it without a plan is a waste of time and effort. Research how your social media presence can further your company marketing or customer service strategy. Know how social media works in... [...]