Social media monitoring tools help brands track mentions, trends, and audience sentiment in real-time, enabling faster and more informed responses. These tools support reputation management, competitive analysis, and content strategy by gathering valuable insights from social platforms. HubSpot contributor Brian Whalley has published an article featuring five free social media monitoring tools. He says, “With so many different platforms today, social media monitoring can take many forms. It could mean tracking specific: Keywords (could be your industry, product type, the problem you solve) Hashtags Users... [...]

Various social media monitoring tools can help you find out what people say about your products and services. Content Marketing Institute contributor Bowin Poe has published an article highlighting 10 social media monitoring tools to help you track what people say about your brand. He says, “Social media monitoring tools can help you better understand and connect with your target audience. The monitoring capabilities can help you analyze performance metrics in real-time, which can assist in measuring the impact of your implemented strategies. 1. Talkwalker Talkwalker can help you track,... [...]