Social media ROI is a metric that measures the value of social media activities compared to the investment made. It’s a measure of spending versus value. HubSpot has published a new video ‘How To Measure Social Media ROI’ featuring five tips to improve it. The HubSpot team says, “Are you struggling to measure your Social Media ROI? Stop guessing and start knowing with our 4 proven tips that will help you measure the effectiveness of your social media campaigns. In this video, we cover everything from expense tracking and revenue attribution to sentiment analysis... [...]

HubSpot has published a new video ‘Which Channels See The Most Social Media ROI?’ featuring information on channels that earn maximum social media ROI. The HubSpot team says, “Are you looking for the best social media platforms to invest your time and money in? In this video, we’ll break down the top three social media platforms with the highest return on investment so that you can make the most of your marketing efforts.” HubSpot  [...]

It is important to know which social media platforms perform well so that you can focus more on the productive ones that bring better results. HubSpot contributor Caroline Forsey has published an article highlighting the social media channels that see the most ROI. She says, “Let’s dive into each of these platforms to uncover why the top 3 social media sites perform better than others when it comes to ROI — and how you can leverage them. 1. Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Let’s explore why. Instagram offers... [...]

ClickZ has published a new podcast episode ‘Viral is vanity: The biggest pitfalls damaging your social media ROI’ highlighting five pitfalls hurting your social media ROI. The ClickZ team says, “This year has seen some wonderful viral moments for brands. In September 2022, Amtrak tweeted ‘Trains’ and sparked a trend copied by countless others from Starbucks to Star Wars. One of the best is the low-cost airline Ryanair, whose sarcastic style sees it consistently score vast amounts of organic engagement. On the surface, this seems like a dream come true for social media ROI.” Viral... [...]

Agorapulse has published a new guide titled ‘Social Media ROI, A Step By Step Guide’. The Agorapulse team says, “In this FREE exclusive training with social media data expert Chris Penn, you’ll learn… What Are We Measuring? The State of Social Media ROI Today How to Prove Social Media ROI When ROI is the Wrong KPI.” Social Media ROI, A Step By Step Guide Agorapulse  [...]

With over 4 billion social media users worldwide, every minute 350,000 tweets are sent, 4,100 clicks on sponsored Instagram posts, 21 million snaps created, and 694,000 videos viewed on TikTok. Digital Marketing Depot has published ‘The Social Media ROI Playbook’ to help you improve your social media marketing performance. The DMD team says, “Produced in partnership with The Social Intelligence Lab, in this playbook Meltwater explores how you can optimize, grow and manage your brand on social to ultimately drive growth. Expect to learn: The Holy Grail: Optimise your Digital... [...]