How to develop a social media strategy [Report]
Marketing Week has published a new report ‘How to develop a social media strategy’ showing how to develop a strong social media strategy. The MW team says, “This abridged version of Econsultancy’s Social Media Strategy Best Practice Guide summarises the main considerations when developing a strategic approach to social media marketing and communications. It covers: Getting started: What broad framework should marketers use in order to develop an effective social media strategy? The social ecosystem: Which teams in the business should be responsible for each element –... [...]