A marketing strategy can be full of great, inventive ideas but unless it’s targeted at the right people, you could be flying blind. Convince & Convert has published the latest episode of the ‘Social Pros Podcast’ titled ‘Building Ideal Customer Profiles for Social Media Success‘ This episode covers the following: How ICPs differ from customer personas or archetypes The type of data you need on customers to help you create the best content How the Trust Insights team identifies customer needs How to define or redefine your ICP How to use your ICP for creating targeted... [...]

Denise says, “LinkedIn takes the starring role in this Social Media Success Story. Trial and error, tweaking, learning and connecting has helped Judy Cullins build her business through LinkedIn.” [Build a Better Blog] […]  [...]

Denise Wakeman’s latest blog post is titled “Friday Feature – Rosey Dow’s Social Media Success Story”. [Build a Better Blog] […]  [...]