HubSpot’s Social Media Workbook

HubSpot has published ‘Social Media Workbook’, a beginner’s guide to social media with practical exercises to put your learnings into action. The HubSpot team says, “By completing this workbook, you will: Develop a social media strategy based on your company’s buyer personas. Develop key performance indicators (KPI) for your social media strategy. Practice your new social media listening and monitoring processes. Build a social media content strategy that aligns with your business goals. Learn how to extend your social reach through user generated content and influencers. Build... [...]