RSS for Marketing: An Explanation Of Real Simple Syndication

Adam Short has created a useful summary of Real Simple Syndication (“RSS”) that will help you understand how RSS can be used to improve your marketing. His explanation is broken into two parts. This post relates to part 1. As Short points out, RSS is a great way to reach potential customers without some of the limitations that other marketing techniques face. The types of information you can market using RSS are almost limitless. For example, you can share articles, blogs, photos, video, and text documents, interact with social sites, deliver RSS feeds to email applications, increase... [...]