Everything You Need to Know about Soft Selling

A soft sell is a sales strategy that uses subtle and casual tactics to build a relationship with a buyer over time to eventually persuade them to make a purchase. HubSpot contributor Lestraundra Alfred has published a comprehensive article on soft selling. She says, “Consumers are becoming increasingly skeptical of media, advertising, and being “sold” to — with just eight percent of the population believing advertising can be trusted. How can sales reps move beyond the stereotype of being seen as pushy or aggressive and build trust with skeptical prospects? By knowing when and how... [...]