Solo ads, in which a mailing list owner sends your ad to the list, can be an expensive waste of money if you use them wrong. But, as Paul Nicholls points out, they can give you a major return of investment if used correctly. Nicholls has a long history of building his business by carefully buying solo ads and seeing an ROI of 50% to 200% or more in the first day. A lot of the time those customers go on to purchase more products from him and some go on to invest in training or coaching or join his membership site so his long term profit from these customers can be much more. What are the important... [...]

There are many people who have web sites in your niche. The smart ones have mailing lists of people interested in their site, and many times those people have already bought something from their site. To build your own mailing list, a typical technique is to make a deal with one of these site owners to send your add as a “solo” (that is, by itself, without any other content) to their subscribers. This has the potential to grow your own list significantly. But it also can be a big money-waster if you don’t do it wisely. Paul Nicholls has been experimenting with solo ads for a long... [...]

Paul Nicholls says he has been using solo ads for years to build his business. You may have had a bad experience buying solo ads from various vendors. You paid a lot of money and have little to show for it. Nicholls had the same problem at first After spending hundreds of dollars (pounds, actually, since he is in England), he took a look at his buying strategy and decided to get smarter about what he was doing. He couldn’t find any quality training on how to do it, so he decided to become the expert, himself, through experimentation. He uncovered some techniques that started working for him,... [...]

Paul Nicholls uses solo ads to run his business. He consistently makes a profit from his ads, earning 2-3 times what he spent on the ad, or even more. In a world where many solo ads don’t earn any profit at all, and often result in a loss, Nicholls is an exception, someone who has learned to use solo ads the right way, the profitable way. Now he is sharing his solo ad strategy with us in Solo Ad Professor. He wasn’t always this successful; his first ads reaped no sales at all, but, as he tells the story, “I stumbled across a Powerful Solo Ad Formula that Changed Everything.” Not... [...]