Impact of Speed Optimization on Revenue [Case Study]

MOZ contributor Amanda Jordan has published a local SEO case study ‘How We Increased Revenue with Speed Optimization’. She says, “Our client’s goal is pretty simple: take a bigger piece of the pie from the larger nationwide home cleaning franchises. Our technical audit showed that the site was very slow, so site speed is where we started. Our methodology 1. Set up staging environment with WPEngine Whether you’re using tools and plugins or choose to manually update the website for speed, you should create a staging (or test) environment. Making manual changes to the code that... [...]