Sponsorship marketing consists of including content in your marketing that highlights the business or products of the sponsor. You may choose to have businesses sponsor your marketing – they write content about your business – or you may sponsor the marketing of others, or both. Sponsorship marketing holds significant potential, but without strategic planning, it can lead to wasted efforts and missed opportunities. Both sponsors and those seeking sponsorship must be aware of common errors that can undermine a partnership’s effectiveness or reduce its value. By recognizing and... [...]

Sponsorship marketing is similar to co-marketing, such as the current TV commercial for Toyota and Hulu, but, instead of both businesses being equally featured, one business’s products or services are clearly being promoted by the other. Sponsorship marketing presents an excellent chance to enhance brand exposure, foster relationships, and engage with targeted audiences. For sponsorships to be effective, they must be strategically planned, well-aligned, and executed thoughtfully. Whether you’re a sponsor aiming to back the right partner or a sponsorship seeker hoping to secure an ideal... [...]

Sponsorship Marketing: Two Paths to Success helps you grow your audience, your brand visibility, and your sales through strategic sponsorships, even if you have a tight budget. Sponsorship marketing is a way for you or your students (because your PLR gives you the right to share this strategy with students) to partner with events, brands, or individuals to get more visibility and reach your (or their) target audience. And this new course covers both sides of the equation: Part 1: Become a sponsor Part 2: Find sponsors You will learn how to: ➤ Identify and evaluate sponsorship opportunities that... [...]