2024 State of Loyalty Report [Report]
In marketing’s landscape, loyalty is the prized jewel, nurtured through exceptional experiences and genuine connections. Brands thrive when trust is upheld, forging enduring relationships that transcend transactions. Digital Marketing Depot has published a new white paper ‘2024 State of Loyalty Report’. The DMD team says, “There is immense value in a loyal customer base. A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. That’s why Marigold created... [...]