HubSpot has published ‘The State of Marketing Report’. The HubSpot team says, “Learn about the current marketing trends impacting how marketers will work in 2024, from AI tools and chatbots to social selling and cookieless personalization. 2024 is here. Is your team ready? The marketing playbook is always changing, but we’ve been paying attention to what’s working and what’s not. We’ll cover the marketing trends and tactics to build into your 2024 marketing strategy.” The State of Marketing Report HubSpot  [...]

Salesforce has published the ‘7th Annual State of Marketing Report’. This report highlights five major trends and insights from 8,200+ marketers. The Salesforce team says, “What’s on the minds of today’s leading marketers this year and beyond? Find out in our 7th State of Marketing report, where you’ll learn why: 66% of marketers expect revenue growth this year and beyond. 90% of marketers say 2020 upped digital engagement. 75% of marketers now work and collaborate from anywhere. Marketers expect a 40% increase in data sources by next year. 70% of CMOs are redefining... [...]