The new Convertifire by Stefen van der Vlog is an all-in-one tools to understand the behavior of your site visitors. Where on your site they decide to click through and buy; where they decide to give up and leave, and lots more. This new software provides the perfect addition to your Google Analytics data. Here are some of the additional data it can give you: ■ Click maps including confetti, smudge, and element modes ■ Eye-movement maps with ninja-like powers so you’ll know where they look ■ Scroll maps that provide details of visitor activity ■ A robust play-back tool so you can... [...]

Three experienced product developers (Stefan van der Vlag, Rohan Chaudhari and Harshal Jadhav) have joined together to create a game-changing video player they call Social Vidio. They will be opening the doors at 11am EDT today. Here’s the most important new capability. Two-step opt-ins (having the person click saying that they are interested before providing their contact information) have been shown to increase conversions dramatically, in some cases, up to 785%). No video player has ever offered this ability in the past, but Social Vidio does. This simple technique (used by top marketers... [...]

Cisco, the server hardware company, predicts that globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. Video is growing by leaps and bounds, and in less than a year, we will see this prediction come to pass. Online marketers are getting this message loud and clear because their surveys tell them that people respond a lot better to video than to any other tool. Are you positioned to take advantage of this growing trend? Or will you be left behind by your competitors who produce video sooner and better than you do? Beginning at 11 AM EDT today, there’s... [...]

The important thing about marketing messages, however well crafted, is that they need to be presented to people who have a need and a desire for what you are selling. Otherwise the effort (and expense) is wasted. New software, called Social Lead Chief 2.0, helps you find Facebook members who are looking for what you are selling, so that your sales message can be presented to them. It finds these people by inserting quizzes, surveys and polls in the Facebook newsfeed. In a nutshell, here is what it can do for you: ■ Run Viral quizzes in people’s Newsfeed. ■ Use the lead capture form for any... [...]

There’s a recent marketing concept called bridge marketing. The idea is that you build a bridge leading the customer from their current problem situation to the product that can solve the problem they face. It’s a bit of educational activity, You are “priming the pump” so that the customer understands why they need a solution and what a solution should look like, so that when you show them the product you recommend, they see that it is the solution they have been looking for. Today, there’s a new tool being released by Devin Zander and Stefan van der Vlag, called Social Lead Chief 2.0.... [...]