AdWeek is hosting a webinar on ‘A Crystal Clear Approach to Visual Marketing: How Computer Vision Will Change Your Strategy’ on Tuesday, January 29 at 1.00 pm EST. The AdWeek team says, Visual content has become the marketer’s primary canvas. But while a recent GumGum survey found that 80 percent of media professionals believe visual content is critical to their marketing, many are struggling to incorporate it effectively into their overall strategy. The key may be to use technologies like computer vision and image recognition to gain an edge and ensure your campaigns stand out.  Join... [...]

AdWeek is hosting a webinar on ‘Messaging’s Impact on Customer Experience: Entering the Era of Conversational Care’ on Tuesday, January 24 at 1.00 pm EST. The AdWeek team says, “Hear from guest speaker Ian Jacobs, Forrester principal analyst, along with messaging experts from Sprint and Spredfast + Lithium to learn how shifting consumer behavior is impacting digital customer care strategies. You’ll find out: Why consumers now expect to be able to communicate with brands via messaging How Sprint is saving millions through its brand-owned messaging channel How to successfully... [...]

Marketo is hosting a webinar on ‘Email Deliverability 101: 4 Tips to Inbox Success’ on Wednesday, January 23, 2019 at 1.00 pm ET. The Marketo team says, “Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations are altering the data privacy landscape. With the right approach, you can overcome an ever-evolving email ecosystem. Join Kiersti Esparza, Head of Product Management, Email Delivery and Compliance, and Carmi López-Jones, Manager, Professional... [...]

AdWeek is hosting a webinar on ‘A Crystal Clear Approach to Visual Marketing: How Computer Vision Will Change Your Strategy’ on Tuesday, January 29 at 1.00 pm EST. The AdWeek team says, Visual content has become the marketer’s primary canvas. But while a recent GumGum survey found that 80 percent of media professionals believe visual content is critical to their marketing, many are struggling to incorporate it effectively into their overall strategy. The key may be to use technologies like computer vision and image recognition to gain an edge and ensure your campaigns stand out.  Join... [...]

Video plays a pivotal role from lead generation to increase in sales. If used in correct manner you can get outstanding results with your video marketing strategy. To help marketers create and use the videos for marketing Content Marketing Institute is hosting a webinar on ‘How to Create a 90-Day Video Content Plan’ on Wednesday, January 16 at 2.00 pm ET. The CMI team says, “Planning your video content 90 days at a time allows you to align the content with meeting business objectives while still remaining flexible enough to jump on trends and industry hot topics. Join Salma... [...]

The Business 2 Community team is hosting a webinar on ‘The Latest in Growth Hacking: Link Retargeting’ on Wednesday, January 16 at 2 pm ET. The Business 2 Community team says, “Did you know that you could transform every click on every link you share into a retargeting audience? Link Retargeting allows you to show highly targeted banner ads to everyone that clicks on your links! Shorten any link on the web with RetargetLinks, share the link via all your media channels including social media, email newsletters or affiliate marketers, drag and drop your ads in the platform... [...]

AdWeek is hosting a webinar on ‘7 Ways to Use Social Analytics to Maximize Brand Impact: Best Practices to Unlock Value Across Your Business in 2019’ on Tuesday, January 15 at 1.00 pm EST. The AdWeek team says, “Social media analytics are constantly evolving. What initially served as a way to measure popularity—counting likes and retweets—is now an indispensable tool that serves every aspect of your business. The insights unlocked by social media analytics tools inform everything from marketing to customer service to product innovation and more. So how do you put them... [...]

AdWeek is hosting a webinar on ‘Messaging’s Impact on Customer Experience: Entering the Era of Conversational Care’ on Tuesday, January 24 at 1.00 pm EST. The AdWeek team says, “Hear from guest speaker Ian Jacobs, Forrester principal analyst, along with messaging experts from Sprint and Spredfast + Lithium to learn how shifting consumer behavior is impacting digital customer care strategies. You’ll find out: Why consumers now expect to be able to communicate with brands via messaging How Sprint is saving millions through its brand-owned messaging channel How to successfully... [...]

Marketo is hosting a webinar on ‘Email Deliverability 101: 4 Tips to Inbox Success’ on Wednesday, January 23, 2019 at 1.00 pm ET. The Marketo team says, “Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations are altering the data privacy landscape. With the right approach, you can overcome an ever-evolving email ecosystem. Join Kiersti Esparza, Head of Product Management, Email Delivery and Compliance, and Carmi López-Jones, Manager, Professional Services,... [...]

AdWeek is hosting a webinar on ‘Increase Marketing Transparency, Speed and Growth’ on Tuesday, January 8 at 1.00 pm EST. The AdWeek team says, “All the marketing data in the world isn’t useful if the people who need to use it can’t view, access, or make sense of it. That’s why quick and seamless data integration and visualization is critical to the successful execution of marketing intelligence. m/SIX, the U.K.’s fastest growing media planning and buying agency, remedied this common marketing pain point by adopting a solution that created a single source of marketing... [...]