StrongMail Releases ‘Put the Action in Transactional Email’ White Paper

StrongMail has released a white paper titled “Put the Action in Transactional Email”. The StrongMail team says, “The opportunity for transactional email and other types of triggered messages is huge. These highly relevant, desired and expected messages offer the highest open and click-through rates of any type of email. Their unique ability to get past spam filters and be opened by active, in-market customers makes them an ideal conduit for dynamic cross- and up-sell offers. Transforming your service-based messages into branded revenue opportunities that meet CAN-SPAM is easier... [...]