CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy [Guide]

Search Engine Journal has published ‘CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy’. Martha van Berkel says, “Schema is actually the industry standard vocabulary that is used to markup structured data. This helps search engines understand the content on your website in the context of your brand, making your content more visible to your target audience. Optimizing your website is like translating your content into the language of search engines and machines. Enable Higher Visibility In Search By implementing structured data markup, you unlock... [...]