MarTech Shares Subscriber Acquisition Best Practices

Subscriber acquisition refers to the strategies and techniques used to attract and gain new subscribers for a service, newsletter, or platform. It involves engaging potential subscribers through various channels and incentives, aiming to grow an audience base for targeted communication and marketing efforts. MarTech contributor Brian McKenna has published an article featuring subscriber acquisition best practices following Gmail’s spam update. He says, “Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam... [...]