Is A Subscription Service Right For Your Brand? [Answered]

The subscription-based services have flourished with much success so far. Whatever business you are into, it is important to find out whether you can also start a subscription service. Merkle contributor Breanna Frerichs has answered this important question: Is A Subscription Service Right For Your Brand? She says, “The subscription model has changed the way consumers receive everything from entertainment and news to their food, software, and workouts. And brands that can capitalize on the advantages of this new way of serving customers have an opportunity to see great success. The Subscription... [...]