CMI Shares Secrets to Successful Content Creation

Quality content gives you an edge to your business. It helps you extend your reach and explore newer opportunities too. Content Marketing Institute contributor Jodi Harris has published an article highlighting some useful secrets for creating quality content. She says, “Answer these three questions to establish and activate your organization’s content creation capabilities: Who will create/contribute to the content? How will your creative efforts align with strategic business and marketing goals? How will we craft compelling stories that our audience will love? 1. Establish your content... [...]