This si a reminder for the Adweek webinar to be held on November 12, 2024. With millions of dollars spent in mere seconds, Big Game ads are one of the most significant investments a brand can make. Adweek is hosting a webinar ‘Maximize the Impact of Your Big Game Ad Spend’ on Tuesday, November 12, 2024, at 1.00 pm ET. The Adweek team says, “Discover strategies and insights to help ensure every advertising dollar counts from Caitlyn Banowsky, media principal at Lerma, and Ericka Podesta McCoy, CMO at Resonate. You’ll find out: How Lerma allocates and manages multi-million... [...]

This is a reminder for the Adweek webinar to be held on November 7, 2024. Creators are playing an increasingly pivotal role in shaping campaigns, driving engagement, and delivering measurable results—a pattern that is only going to become more prevalent in the year ahead. It’s crucial to learn how to leverage creator partnerships effectively, plan for future trends in the space, and optimize your strategy for 2025. Adweek is hosting a webinar ‘The Secrets to Successful Creator Partnerships’ on Thursday, November 7, 2024, at 1.00 pm ET. The Adweek team says, “Unlock... [...]

With millions of dollars spent in mere seconds, Big Game ads are one of the most significant investments a brand can make. Adweek is hosting a webinar ‘Maximize the Impact of Your Big Game Ad Spend’ on Tuesday, November 12, 2024, at 1.00 pm ET. The Adweek team says, “Discover strategies and insights to help ensure every advertising dollar counts from Caitlyn Banowsky, media principal at Lerma, and Ericka Podesta McCoy, CMO at Resonate. You’ll find out: How Lerma allocates and manages multi-million dollar Big Game ad budgets and analyzes campaign performance The role... [...]

Creators are playing an increasingly pivotal role in shaping campaigns, driving engagement, and delivering measurable results—a pattern that is only going to become more prevalent in the year ahead. It’s crucial to learn how to leverage creator partnerships effectively, plan for future trends in the space, and optimize your strategy for 2025. Adweek is hosting a webinar ‘The Secrets to Successful Creator Partnerships’ on Thursday, November 7, 2024, at 1.00 pm ET. The Adweek team says, “Unlock the secrets of effective creator partnerships with insights from Jasmine... [...]