The term Surround Sound Marketing was coined by HubSpot. It refers to a strategy that prioritizes being found in as many of the top-ranking pages as possible versus simply getting your own domain to rank at the top of the results. Semrush contributor Patrick Herbert has published an article defining the marketer’s roadmap to Surround Sound SEO. He says, “Research shows that prospects visit an average of three websites before making a purchase, so the idea is to be in as many places as possible. The more people see your brand on trusted websites in the consideration stage, the more likely... [...]

According to HubSpot, Surround Sound Marketing refers to a strategy that prioritizes being found in as many of the top-ranking pages as possible versus simply getting your own domain to rank at the top of the results. Semrush contributor Alisa Meredith has published an article on how to use surround sound SEO. She says, “Surround Sound marketing enables you to be everywhere your customers are searching online. Get Found in SERPs Traditional SEO prioritizes getting our own content to rank. With over 4 million blog posts published daily, gaining a top spot in the search results for important... [...]