Planet Fitness: The Genius of Targeted Marketing [Video]

Targeted marketing is an approach to raise awareness for a product or service among a specific group of audiences that are a subset of the total addressable market. HubSpot has published a new video ‘Planet Fitness: The Genius of Targeted Marketing’. The HubSpot team says, “In this episode, we’re going into the success strategies that led Planet Fitness to become a household name in the fitness industry. We’ll discuss the importance of affordable pricing, simplified services, and creating a unique business culture. But more than just theory, we’ll equip... [...]