Guide to Technical Marketing

Technical marketing is the process of increasing a product’s awareness to audiences that have a deeper, technical understanding of how a product works. HubSpot contributor Izzy Green has published an article explaining technical marketing. She says, “Technical marketing is a crucial part of any marketing strategy. It’s particularly important to use when consumers are very knowledgeable about the subject matter and have a detailed understanding of the product or service. A general overview may work for some industries or products. But for someone who knows the ins and outs of your... [...]