AI boosts website traffic by optimizing SEO, personalizing content, and enhancing user experience. It helps attract the right audience through predictive analytics, automation, and smarter search strategies. Orbit Media Studios has published a new video ‘The AI Impact on Website Traffic’ featuring Andy Crestodina. It covers the following: The data: How do AI Overviews affect organic clickthrough rates Changes to search results pages (SERPs) over time Which phrases are impacted by AI and SERP changes? How to use your own GA4 data to see traffic and conversion rates for the two kinds... [...]

March 6th, 2025
in AI for Marketing, AI for Traffic Generation, Competitive Analysis Tips, Content Marketing Tips
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